Words that get read, and acted on
Portrait · The writer
On assignment
Somewhere between a speedboat in St Lucia and the races in Hong Kong.
About

I get travel, and I can help you sell it.

I've planned family holidays with toddlers in tow, raucous girls' weekends, and romantic getaways that actually delivered. I've driven the Pacific Coast Highway, taken a speedboat around St Lucia, been chased by camels in Egypt, and won at the races in Hong Kong.

Which is to say: I know how people travel, what they're looking for, and what makes them book. I understand what travellers need at each stage — inspiration, reassurance, logistics, trust — and how to balance storytelling with conversion.

Before going fully freelance I spent five years running content at Kyero, Europe's largest overseas property portal. No gloss. No filler. Just smart travel content that does its job.

How I work

The brief stays the same. Read, then book.

01

Read the reader

What travellers need at each stage — inspiration, reassurance, logistics, trust — and the words that move them on.

02

Earn every claim

Numbers, client names and real verbs. Specifics build credibility; adjectives don't.

03

Respect the time

Short where short works, long only when there's substance. No buzzwords, no filler.

Let's make your next thing worth reading.

Start a project